TERESA EDWORDS
Associate Creative Director / Senior Art Director



I.D. Systems
Through The Idea House, I've had the opportunity to assist I.D. Systems with several aspects of their marketing. Projects included collateral, 3D Mailers to targeting attendees, trade show booth graphics and banners, print advertising plus product photography.
In 2016, we updated the trade show booths for IDSY and Asset Intelligence (a sister company of IDSY) On the smaller trade show booth for Asset Intelligence pictured at left, I provided concept, design and layout of graphics. The larger booth for IDSY was also updated with large graphics on a center tower and smaller supporting graphics. Pull-up banners have been developed for smaller trade show venues as well.
Collateral pieces were also updated to reflect the new clean and corporate style for IDSY and AI brochures and flyers. My product photography is demonstrated on the MVAC flyer.
For Promat 2013, I was given the task of developing a premium mailer utilizing the customized rubric cubes. The mailer also contained a custom number for give-away prizes at the booth during the show.
An earlier campaign we decided to stand out from the norm in print publications by developing ads with a lighter-side and utilized my illustration skills. We ran a campaign of 3 ads targeted to companies that used and sold forklifts.